Don’t manage your productivity by looking over the cubicles…

December 27, 2013 Stu Harris No comments exist

Its been said by others many times, and I’ll say it again.  As a call center manager you can’t gauge how well your service levels are by looking at how “busy” your agents are.  Intuitively, we would think that if you drop your agent levels at any moment by 10% that your callers will experience a 10% increase in the time they have to wait for service.  10% less agents means about 10% higher queue times, right?

No, absolutely not!  Small decreases in agent levels will not make make the agents that much more busy, but it will make the callers experience steep increases in queue time.  Stated more precisely:

1.  If the agents on staff are reduced in a linear manner, this gives a slightly greater occupancy rate, and some small savings in staff expense.

2.  But, the average speed to answer for the callers (your customers) increases in an exponential manner.

3.  This is just a fact of the mathematics of queuing theory, and the fact that calls arrive in a random distribution over time.  Do you want small linear savings, or large exponential revenues?

Here’s an example.  Let’s say I’m a call center manager, and let’s look at the following table from a simple Erlang C calculation:

Call center scheduling and staffing software

In the parameters at the top, I’ve selected 30 minutes as a  time period over which I expect 430 calls to arrive with an average talk time of 2:30, and an average after call work time (wrap-up time) of 20 seconds.  From my experience and historic reports, I think callers will, on average, wait for up to 3:00 in queue before hanging up (abandoning), and I want to maintain a service level goal of answering 80% of the calls within 20 seconds.  In this calculator, I then click the Calculate button. In the staffing calculations at the bottom, the famous Erlang C formula tells me a level of 46 agents is best for achieving my goal.

Now, look closely at the columns labeled AvgSpdAns (average speed to answer), Occupancy (the percentage of time agents are on a call) and Abandon (the percentage of callers who hang up while waiting in queue).  At 46 agents the occupancy rate is 88%, and indeed, when I look over the cubicles, I see my agents seem to be idle for over 10% of their time.  But I’m a draconian call center manager!  I want to crack the whip, make my agents sweat, and pinch every penny when it comes to payroll!  I think I can drop the agent levels by 4 or 5 agents, about 10%, and save a lot of money and make management happy by having my agents work at near 100% occupancy!  What a great idea!

Uh … no, I should be fired on the spot.  Look what would happen if I were to drop from 46 agents down to to 41 or 42 agents.  Sure, my agents get a little bit more busy, but the average speed to answer increases from 10 seconds to a minute and a half at 42 agents, and an utterly disastrous 6:46 at 41 agents.  Now, let’s say my call center is a catalog order center.  Every caller is waiting, credit card in hand, just eagerly wanting to give my company their hard earned money.  But we won’t get that revenue, because 10 to 62 percent are going to be abandoning, and they will be so ticked off they will never, ever, call again.  They will abandon me; I will be rejected, dumped, and be “standing in the shadows of love, getting ready for the heartaches to come” as the Four Tops sang.  (I really like how we use that term “abandoned” in our industry.  It has such a sad, heartbreaking finality to it.)

Sure, you’re saying “this is an extreme example, and anyway we have real time displays, reader boards and such that warn us before things go haywire, and we’ve heard this sort of advice before”.  Well, very often the first things learned are the first things forgotten, and a surprising number of call center managers do manage, to one degree or another, by looking at and perceiving the activity levels of their agents.  This is especially true in smaller call centers.  I guess it’s just human nature.

Also, as a caller yourself, have you ever noticed the attitude and behavior of agents you talk to is so perfectly correlated with the amount of time you’ve spent in queue?  The longer the queue time, the grouchier the agent is, and the grouchier you are.  The agent is being worked too hard, just as your patience is.  Last month I spent over an hour in queue when calling the US Internal Revenue Service (that’s our our tax agency here in the US that provides the wonderful “service” of sticking a vacuum cleaner hose into our bank accounts).   In any other interaction, I’m quite sure the agent and myself would be very pleasant people, but the conversation we had was as unpleasant as the long wait before it, and it was all because of high occupancy and average speed to answer.

So, I’m never going to interact with the IRS again; I have abandoned them!  Well maybe not … death and taxes are the only certainties, so I’m sure I’ll be waiting forever in queue again with that particular call center operation.  But, I’m really hoping the queue for St. Peter is a little more quick as that would be a another queue not to abandon!  😉


Leave a Reply

Your email address will not be published. Required fields are marked *